The Competitive Advantage
Category Management has evolved from a value-added service to a critical strategic component for retailers and manufacturers. In response, we created BMA DataVue, a dedicated segment focused on Category Management. DataVue provides a competitive edge with a streamlined system that integrates multiple data sources. At BMA, we leverage the latest data analysis software to track category movement, ensuring your planogram features the right product mix. Our diverse reporting options equip you with the tools needed for fact-based decision-making to enhance category performance.
— Replacement Rates
— Miles Driven
— Weather
— Gas Prices
— POS or Shipment Trends
— Inventory Levels
— SPS Commerce
— Cataloging
— Experian Automotive Data
— IMR Inc. Automotive Research
Our Team Leader
The Bill Murray & Associates Category Management team is led by Dave Bohr, our Director of Category Management. Dave has been practicing category management for over 25 years and is currently the chairman of the Autocare Subcommittee for Data Submission and Education. He also holds a Business Insights: Black Belt Level 1 certification.
Dave Bohr, Director of Category Management