BMA builds relationships that go beyond the norms of our industry. Our dedicated team listens and advises. We recognize that the only way to create a successful partnership depends on our ability to understand your company's needs.
At BMA we know how to make a stand-out multi-media presentation. With more than forty years of experience in sales, we know what our customers want and how they want it presented.
At BMA we are a daily ambassador and proper liaison for our customers and the manufacturers we represent, helping to make a smooth flow of information and data.
We know that end caps and advertising space sell product and significantly add to your bottom line. We make sure your company gets the opportunities to create a successful program and drive incremental sales.
When negotiating contracts with major customers you want somebody next to you that can advise you of the possible pitfalls. You want someone who knows how to keep you from making a decision that could hurt your business in the long run. BMA sales representatives have the experience to understand the complex nuances that can make or break a negotiation.
We travel across the country and around the globe to show our customers the manufacturing excellence that our vendors provide. Knowing how to prepare you to properly showcase your company's talents is the key to a productive visit.
At BMA we are constantly on the lookout for new market opportunities. We believe in diversifying our products into every possible retail and/or wholesale environment.
After a job well done in the sales department it can be time for a changeover and to put the product up on the shelf. BMA is not afraid to roll up our sleeves and get it done quickly and efficiently. Planogramming is another very important aspect of sales and BMA has planogram studios in each of our offices to create an effective shelf presence that drives sales.
The line review process can be quite an event. BMA has the tools to do it right and make you a better supplier by using top-notch research, the latest data analysis software and retail price surveys.
When dealing with customers of any size there are always accounting issues and warranty claims. BMA works with our customers and factories closely to push for a positive resolution of any issues that may arise.
BMA uses Dynamacs Sales Analysis software to monitor our sales numbers, which keeps us in tune with sales trends and enables us to help make the necessary adjustments to grow sales and market share for our clients.
The use of effective tools such as planograms, retail price surveys, line reviews and customer management are just a few of the ways we maintain a proactive approach to sales. Our experienced management team has the ability to see the big picture - enabling us to anticipate industry trends before they happen. This base of experience, along with a full array of forecasting tools, allows us to create sales strategies that keep our manufacturers and customers ahead of the curve.
Category Management has evolved significantly from an additional value-added data reporting service, to what is now seen as a critical step in the overall strategy for both retailers and manufacturers. As a result, we created BMA DataVue, a segment of BMA that is solely focused on Category Management. DataVue provides a competitive advantage with a streamlined system that makes it easy to look across multiple data sources. At BMA, we analyze the movement on your category thru the latest data analysis software to make sure you add value to your planogram with the correct product offering. We offer a variety of reporting options to give you the tools needed to improve category performance thru fact-based decision making.
Our Director of Marketing works closely with our manufacturers and sales team to craft communication strategies that highlight features and benefits and generate customer awareness of new products and promotions.
Examples of targeted marketing support include promotional materials, flyers, brochures, advertisements, direct mail programs, in-store signage, training materials, and product packaging. We also offer email blast services for instant notification of promotions and other special programs to existing customers as well as potential customers.